Email Marketing Manager

Location: Coconut Grove, Fl, United States
Date Posted: 10-23-2017
Position Overview:
The Email Marketing Manager will be responsible for planning, executing and optimizing email and integrated marketing automation initiatives to drive acquisition, engagement, conversion and loyalty for the different brands we own (Open English, Open English Junior, Next U). This role offers tremendous freedom to conceptualize and implement new templates, programs, technologies and reimagine existing templates to drive traffic and create a compelling and engaging narrative within email and cross channel marketing.


The role requires a deep knowledge of web technologies, database integration and API triggered marketing automation. Must work with the Business Intelligence team to activate data feeds, API calls and other data feeds required to power advanced digital marketing tactics. Additionally, this role will be responsible for strategic A/B testing implementation of most email campaigns.

Required Qualifications:
  • Bachelor’s degree in marketing/related field or equivalent experience
  • 3-4 minimum years of experience in email marketing
  • Excellent written and verbal communications skills in both English and Spanish
  • Experience managing multiple brands
  • Great understanding of email deliverability
  • Solid understanding of enterprise Email Service Platforms, CRM systems and relational databases
  • Experience with customer segmentation
  • Experience with best practices in email design and development
  • Working knowledge of Adobe Photoshop, Illustrator, and Dreamweaver
  • Working knowledge of HTML, CSS as it relates to email development and willingness to continue designing and developing HTML/CSS if occasionally needed
  • Experience collaborating with designers, developers, copywriters, and Business Intelligence Analysts
  • Proven track record of A/B testing and optimization
  • Experience with email automation and triggered programs
  • Strong analytical, reporting, data and project management skills
  • Experience with google enterprise tools (Google Docs, Sheets, Slides) a plus*
  • Able to write SQL a plus*
  • Experience with a online or education brands a plus*
  • Experience with Salesforce Marketing Cloud a plus*
 
Desired Attributes:
  • Strong attention to details using a structured QA process
  • Creative problem solving, and decisionmaking skills
  • Ability to work to and establish deadlines
  • Ability to thrive in a fast-paced, fluid environment
  • Results-driven work ethic
 
 
Company Overview:
Open English (“OE”) has been a leader in online English Language Learning in Latin America since 2007. We provide individuals and corporate clients in emerging markets worldwide with a unique, practical and fun learning experience that caters to their own schedule and pace. The OE platform offers programs in English Learning with both on-demand content and personalized, live classes 24 hours a day, 7 days a week, with teachers who are all native English speakers.
 
With the acquisition of Next U in 2015, OE is now positioned as a global education technology leader offering various online certificates in digital technology specializations. The Next U portfolio of certificates currently includes online certification programs in web development, digital marketing, and mobile app development, including Android and iOS.

To date, the company has offered its online classes to over 500,000 students across Latin America, Brazil, the United States, and now Turkey. The company has been featured on numerous media outlets such as the Wall Street Journal, CNN en Español, and NBC. Open English has raised $120M USD in funding the third highest in the U.S. Ed Tech industry and as of 2014 has been named by PitchBook as the fifth most valuable Ed Tech company in the world. Open Education offices are located in Miami, Bogotá, Buenos Aires, Caracas, and Sao Paulo.
 
What We Offer:
  • Very Competitive Compensation Packages
  • 401(k) With Company Match
  • Flexible Work Hours & Occasional Telecommuting
  • Top Tier Benefits w/ Generous Employer Contributions: Medical, Dental, Vision & Life
    Awesome Office Environment, Employee Events, & Relaxed Dress Code
  • Unlimited Paid Time Off
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