Senior Direct Response Copywriter

Location: Miami, FL
Date Posted: 12-20-2016
Position Classification:
Full Time, Benefit-Eligible

Reports To:
Chief Marketing Officer

Position Overview:
Open English is seeking a new Senior Direct Response Copywriter to join the marketing team at our headquarters office in Coconut Grove, FL. He/she will be responsible for delivering high-quality work for the company website, email, advertising and other media channels. We’re looking for a person to help us improve and grow our leads & sales promotions.
 
Responsibilities:
  • Develops rapport and works collaboratively with internal teams and external vendors and partners
  • Produces ready for production work with minimal changes required
  • Estimates work accurately and delivers the estimated work against the allotted time and against the task
  • Develops an understanding of the industry and the role his/her expertise plays in the industry
  • Demonstrates an ability to define the work for other team members
  • Manages multiple assignments and tasks with a predictable level of quality
  • The ability to fluently communicate and sell in the “voice” of Open English
  • The creativity, skill and psychological understanding to craft engaging and effective narrative and sales copy
  • A rapid ability to take large amounts of information and distill them into engaging copy
  • Absolute requirement to hit deadlines Superb communication and project management skills
  • Outline, draft and edit direct response marketing materials
  • Develop positioning, messaging and sales strategy for Open English
  • Research, collect, outline, draft and edit pieces for use on a variety of Open English channels such as Social, PPC, SEO, email, landing pages, website.
  • Produce on-brand copy that maintains the unique voice, talking points, and high quality associated with open English
  • Maintain flexibility to turn around rush assignments on short notice
  • Edit a variety of Open English copy. Attention to detail is critical
  • Ability to manage and report your progress for on-going writing projects
 
Qualifications:
  • Bachelor’s degree required
  • 5+ years of experience creating and implementing innovative and highly intuitive copy within an corporation or interactive agency
  • Bilingual in English and Spanish is a must, Portuguese is a plus
  • Possesses a deep passion and understanding of interactive media
  • Strong portfolio highlighting interactive work required
  • Must have a portfolio that demonstrates strong abilities, standout creative thinking, and exceptional writing skills
  • Must have experience writing direct response sales copy — with proven results
  • Experience in information product and/or online marketing is a plus
  • Expert written, verbal and presentation skills
  • Works with and understands Content Management systems (CMS)
  • Must be results and detail-oriented and be able to juggle multiple priorities in order to meet deadlines
  • Demonstrates good business and interpersonal skills
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