Performance Marketing Manager

Location: Miami, Florida, United States
Date Posted: 10-03-2018
Company:
Open Education
 
Position Classification:
Full Time, Benefit-Eligible
 
Work Schedule:
Flexible Hours

Reports To:
Director, Digital Marketing Channels

About the role:
 
We are seeking a strategic, driven and results-oriented Performance Marketing Manager to join the Digital Marketing Team at our H.Q. in Coconut Grove, FL.
 
In this role, you will be able to mix your creativity and passion for data, apply your strategic thinking into actionable tactics, and seek the growth and evolution of the advertising performance channels.  
 
You will work closely with the Director of Digital Marketing Channels to develop strategies and tactics to surpass monthly goals, evolve our audience mix, raise conversion rates and margins, lower CPLs, amongst other KPIs.
 
Your role is key to the organization, as you will be leading the Paid Social and Google Ads teams. Day to day includes: analyzing performance and developing tactics for these channels across multiple brands, supporting the optimization of campaign performance, ensuring lead/sale pace is on target and working with the brand team to maintain a constant flow of fresh creative targeted to your audiences.
 
This is a Performance Role: Strong focus in conversion optimization, data analysis and reaching company goals.
  
Who you are:
  • You are an experienced online marketing manager, having managed teams of 3+ people.
  • You foster continuous learning and autonomous work, which enables your team to grow and succeed on their own.
  • You have 3+ years of experience in Paid Social (FB mainly) and Google Ads ($100k+ monthly budgets) – particularly performance/DR accounts.
  • You can adapt to the ever-changing needs of a company in growth.
  • You are result-oriented, and obsess over maintaining an efficient investment.
  • You are passionate about data, analytics, A/B testing, and roadmaps, digging for insights, and can present your findings in concise, digestible forms.
  • You can analyze the entire purchase funnel to optimize your channels’ performance, assessing metrics such as Ad CTR, website heat maps, lead rate, enrollment conversion rate, and non-sale reasons.
  • You are thorough and detail-oriented when building or QA-ing campaigns built by your team members and can spot errors easily.
  • You are obsessed with creative performance: strong headlines, engaging post texts and figuring out which designs drive optimal performance.
  • You identify and capitalize on advertising and messaging key trends and communicate timely insights to put your ideas into motion.
  • You are positive, solution-oriented and take a methodical approach to solve issues.
  • You can lead a room and keep them engaged, as well as concisely present your data with insights and next steps.
 
You’re a Catch if Additionally…
 
  • You have offline sales experience – lead generation, in-store traffic, etc.
  • You have Smartly, Sprinklr or other Ad-serving platform experience.
 
Musts:
 
  • Based in Miami, FL and have work authorization in the U.S.
  • Bachelor’s degree in Marketing preferred - Finance, Data Analytics, Engineering or equivalent experience in online advertising (min. 3 years) accepted.
  • Possess the proven ability to understand customer needs, generate creative solutions, and build on-going relationships.
  • Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing.
  • Quantitative skills and aptitude including advanced Excel skills.
  • Excellent organizational skills and the ability to manage multiple responsibilities.
 
Perks:
 
  • Competitive Salary
  • Unlimited Vacations! (yes, that’s unlimited)
  • 100% covered medical insurance, upgrades from basic plan available
  • Relaxed and techy office environment -- flexible work from home days when needed
  • Be part of an amazing, talented, and smart digital marketing team
  • Endless snacks, cafecitos, drinks, avocados (not endless, they go pretty fast) and other fruits
  • Free license to Open English, Next U, and Open English Junior
 
About Open Education:
 
Open Education ("OE") is an E-Learning leader in Latin America. We provide individuals and corporate clients in emerging markets worldwide with a unique, effective and fun learning experience that caters to their own schedule and pace. The company started with Open English, a platform offering programs in English Learning with both on-demand and personalized content, live classes 24/7, with teachers who are all native English speakers. Acquiring Next U in 2015, OE is now positioned as a global education technology leader offering various online certificates in digital technology specializations. The Next U portfolio of certificates currently includes programs in web development, digital marketing, mobile app development, graphic design, IT, amongst others. In 2017, leveraging Open English's innovative teaching method, Open English Junior was launched in 18 countries of Latin America. Open English Junior is an online education platform designed for children 8 - 14. Like its adult counterpart, live classes with Native English speakers are the core of the academic method, complemented with practices and lessons in a fun and engaging platform.
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